O-SEAN Magazine
Up 13% in the off-season? The merch secret behind this summer's sold-out Seongsu pop-ups
Four pop-ups across Seongsu, Gangnam, and Yeouido in July 2026, plus the PEACEMINUSONE × Toy Story collab. A merch maker's read on the functional-merch trends winning this summer.
O-SEAN Editor
O-SEAN Goods Letter
Up 13% in the off-season? The merch secret behind this summer's sold-out Seongsu pop-ups
Four pop-ups across Seongsu, Gangnam, and Yeouido in July 2026, plus the PEACEMINUSONE × Toy Story collab. A merch maker's read on the functional-merch trends winning this summer.
Why clients come back: Monad's 500 merch units in 2 weeks
A returning client came back to make white caps and die-cut stickers for Monad — 500 units across 2 items in 2 weeks. A project showing that nailing the details on the promised schedule is what brings the next order.
Two weeks with a first-time vendor: how 800 units across 3 merch items shipped on time
Two weeks before its event, global Web3 project DogeOS handed a first-time vendor 800 units across 3 items (acrylic keyring, keycap keyring, holographic sticker). We recorded how schedule and quality held up under a first order on a tight deadline.
Muhan Company & Toy Story collabs: a merch maker's read on the trends
From the Mom's Touch × Muhan Company collab to channel-by-channel Toy Story 5 merch strategy and upcoming pop-up schedules. A merch maker's read on the collab and pop-up flow — with data on whether collabs really turn into sales.
How to gather 6 conference booth merch items within 2 weeks
The story of bundling 6 items of varying quantities onto one schedule. Abstract's booth-merch case — 6 items they had to set up for their KBW meetup booth on a short timeline.
7 summer event merch items: name the item, we handle sourcing to production
A package-order case from global IP brand Pudgy Penguins, who had to prepare several merch items at once ahead of a summer event. We delivered 2,565 units across 7 items, all within 2 weeks.
Two new umbrellas arrived at the lab. We opened them up to see if they work as event merch
A 135cm long umbrella and a 350g folding umbrella, on our desk before the rainy season. Beyond the catalogue spec, here is our hands-on review after opening them up and carrying them around.
"We started half-worried, half-hopeful": ordering 180 short-sleeve tees for a summer workshop
We asked a manager who bulk-ordered 180 short-sleeve tees, straight from the source. Print, sizing, fabric, design, fit — an ordering story told through five questions.
Hoodie logo, print or embroidery? The choice that decides event merch finish
A production diary of 3 event merch items for Decipher, the SNU blockchain society, at its 'Difference' event. How an embroidered hoodie logo raised the finish of the event merch.
Paper coasters in just 3 days, and keeping 4 campaign items on a 10-day deadline
From a sublimation-printed soccer jersey to paper coasters rush-made in just 3 days. A record of how 4 campaign merch items ran in parallel within 10 days.
Merch ends up being the last line of a brand. We start over every day so that line never feels light.
— Curator's Notebook · Vol. 23
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