🌕 What Is BTS Dalmajung?
The 2026 Dalmajung Merch Collection

2026.09

What if you were browsing your favorite artist's merch and found yourself stopping in front of a tiny broom? In BTS's '2026 Dalmajung', launching on September 29, a broom, a ceramic jar, and a gonggi (Korean jacks) set sit right next to keyrings and necklaces. The theme that ties this unusual mix together is everyday good fortune.

In this year's Dalmajung, pay attention to how each item was chosen to fit the story it tells. We look at what the broom is for, how the pouch pairs with the gonggi set, and how the keyboard lights up, and pull out planning ideas your brand can use too. We also cover the background of the collection, the full product lineup with prices, and the sales schedule.

(Dalmajung x MU:DS collection introduction · © HYBE / Source: official Instagram @hybmrch)

The collection links the album's lyrics and the wishes expressed in Munjado through a shared idea: hoping for good fortune. A collaboration between HYBE and the Korea National Museum Foundation, it takes its motif from Munjado paintings in the collection of the National Museum of Korea. According to the official product descriptions, symbols of BTS and the album 'ARIRANG' are expressed as Hangul graphics.

Munjado is a type of Joseon-era folk painting in which pictures are placed inside or around the strokes of written characters, so you can read the words and enjoy the images at the same time. In this year's Dalmajung, that traditional form of expression is applied to things people use today, such as keyboards, mats, and keyrings.

Look a little closer and you will see cranes, deer, and clouds between the Hangul letters. According to Etoday, these are original Munjado designs that combine elements of traditional painting with the Hangul words 'Bangtan Sonyeondan', 'Arirang', and 'Hyungjeukdaegil'. Rather than simply printing the letters, the design turns the letters and pictures into a single pattern.

(Pop-up poster featuring the Hangul Munjado · © HYBE / Source: Weverse Spot)

The story starts with 'Hyungjeukdaegil', a phrase from the album track 'Aliens'. According to a September 23 Yonhap News report, HYBE connected its meaning, that a situation that seems unlucky can ultimately lead to great fortune, to the product planning. The team also drew on the wishes for happiness and long life found in Munjado. It is a theme that reminds fans who know the song of its lyrics, while people seeing it for the first time can still understand it as a gift that wishes them well.

'Dalmajung' began in 2021, and this is its fourth series. What sets this year apart is that the same message is expressed through a wide range of lifestyle merch. Some items decorate a space, some are worn, and some are meant to be played with.

The partnership with MU:DS also has some history. In 2024, HYBE released products inspired by the Pensive Bodhisattva and the white porcelain moon jar, and this year it worked with the Korea National Museum Foundation again. This second collaboration puts Munjado at the center. Even within the same theme of traditional culture, the series looks at a different artifact and style of expression each time. You can read more in the 2024 collaboration and the background of this year's design.

Before the product reveal, the official Instagram account also posted a teaser with a short line: 'Tilt it and let it empty.' Viewed alongside the finished product photos, it shows how the collection was introduced as well. See the Dalmajung teaser (@hybmrch) · Watch the collection video (@hybmrch)

The broom carries the wish to sweep away bad luck and gather good fortune, and the jar carries the wish to keep your own space calm and peaceful. These are the meanings described on the official product pages. Even a small everyday object gains a story that explains why it was chosen as a gift.

Mini Broom · KRW 35,000

(Mini Broom · © HYBE / Source: Weverse Shop)

This broom measures about 12×16cm and is made with silver grass, decorative cord, and wooden beads. According to the official description, it gives a traditional broom the meaning of sweeping away misfortune and gathering good luck. It is a good example of how the reason for giving a cleaning tool as a gift can expand from 'keep things tidy' to 'I hope good things come your way.'

(Mini Broom styled shot · Photo: HYBE / Source: Etoday)

Ceramic Jar · KRW 69,000

(Ceramic Jar · © HYBE / Source: Weverse Shop)

On Weverse, the product is listed as 'Jar'. It measures about 9.8×9.8×10.9cm and has Hangul graphics on a white body. The official product page explains that its story comes from the old custom of keeping a salt jar at home, and it is presented as an interior object that expresses care for your personal space.

This does not mean the jar actually brings good luck. It is best read as a gift that wishes the recipient a peaceful everyday life. As with this jar, looking into familiar household customs can widen the range of items that carry the message your brand wants to share.

(Ceramic Jar official introduction · © HYBE / Source: official Instagram @hybmrch)

Fortune Magnet · KRW 39,000

(Fortune Magnet · © HYBE / Source: Weverse Shop)

The 'Fortune Magnet' is a white fish-shaped magnet with a red cord and metal ornaments. It has a cotton outer fabric with polyester filling and measures about 12×17cm. The product photos show both the soft texture of the body and the hanging ornaments. It is worth a look if you want a reference for a shape that differs from a flat printed magnet.

(Fortune Magnet styled shot · Photo: HYBE / Source: Etoday)

Mini Pouch Bag & Gonggi Set · KRW 79,000

(Mini Pouch Bag & Gonggi Set · © HYBE / Source: Weverse Shop)

A white pouch shaped like a jar holds 7 gonggi stones. The official set consists of 1 pouch and 7 gonggi stones. The pouch measures about 8×9×8cm, and each gonggi stone is a fabric piece filled with stones.

(Mini Pouch and gonggi stones official introduction. Tableware and food are styling props. · © HYBE / Source: official Instagram @hybmrch)

Based on Weverse's KRW retail prices, items range from KRW 29,000 to KRW 170,000. The official sales list has 13 items in total, including two incense scents. The incense sticks are sold as separate 'BTS' and 'ARIRANG' options, each priced at KRW 29,000.

Let's start with items for your desk and space. The keyboard features Hangul graphics, and the graphic mat measures 115×37cm. The stainless steel incense holder (KRW 59,000) is sold separately. The product information notice for the sticks also lists a ceramic holder, so please check which of the two holders you are looking at. The coasters come in a set of four.

Keyboard

Graphic Mat

(Keyboard and Graphic Mat · © HYBE / Source: Weverse Shop)

(Keyboard official introduction · © HYBE / Source: official Instagram @hybmrch)

Even the keyboard's lighting includes details fans will recognize. According to the official introduction image, it has 6 LED modes, including one in which the B, T, S, and 7 keys blink in sequence on repeat.

Incense Holder

Incense Sticks

Coaster Set

(Incense Holder, Incense Sticks, and Coaster Set · © HYBE / Source: Weverse Shop)

(Incense sticks and holder styled shot. Do not assume the surrounding props are included in the product. · Photo: HYBE / Source: Etoday)

Is the name the only difference between the two incense options? In the official introduction, BTS is described as an orchid blossom scent, and ARIRANG as a scent made mainly with agarwood. The BTS version comes as red sticks and the ARIRANG version as black sticks. Each box also carries a different Hangul graphic, so you can compare both the scent and the packaging.

Incense Sticks · BTS

Incense Sticks · ARIRANG

(Official introduction of the 2 incense types · © HYBE / Source: official Instagram @hybmrch)

There are also items you can hang on a bag or wear. The graphic keyring is KRW 35,000, the bracelet KRW 55,000, and the necklace KRW 69,000. If you prefer something you carry with you over an object that decorates a space, simply check whether it suits the bags and accessories you use every day. You do not need to know traditional culture well to enjoy these items.

Graphic Keyring

Bracelet

Necklace

(Graphic Keyring, Bracelet, and Necklace · © HYBE / Source: Weverse Shop)

Look closely and you will see that the bracelet and necklace carry different elements. The bracelet connects the Hangul letters 'Bangtan Sonyeondan' and seven stars on a ball chain. The necklace has the graphic on a pendant shaped like a small jar, and according to the official introduction, its lid can be opened and closed. Both use the same Hangul graphic, yet they differ in how they look when worn and how you handle them.

Bracelet worn

Necklace styled shot

(Bracelet and Necklace official introduction · © HYBE / Source: official Instagram @hybmrch)

7 items worth a closer look

Prices are the KRW, tax-inclusive prices shown on Weverse Shop as of September 28, 2026. Please check each product's shipping fees and delivery schedule before ordering. As of that date the items were scheduled for release, so post-launch sales volume and sell-out status are not yet known.

Grouped by price, the keyring, broom, and magnet fall in the KRW 30,000 range, while the coasters, jar, and gonggi set sit in the KRW 50,000 to 80,000 range. Even for fans of the same theme, the lineup lets people choose based on where they will use an item and how much they want to spend. When planning corporate merch, it also helps to apply one visual element across several items while deciding, for each item, the scene in which the recipient will actually use it.

From September 29, you can find it at the HYBE Yongsan pop-up and at Museum Shop 2 of the National Museum of Korea. Online sales start on the same day. However, the keyboard is available for pre-order only on Weverse, so if you plan to buy in person, check this difference first.

All times are Korea Standard Time. The keyboard is not sold at either offline location. Available stock and purchase limits may differ by store.

The museum shop's regular hours are 9:30-17:30 on Mondays, Tuesdays, Thursdays, Fridays, and Sundays, and 9:30-21:00 on Wednesdays and Saturdays. Before visiting the pop-up, check reservation availability, and before visiting the museum, check stock and operating notices. The organizers note that items may sell out before the sales period ends.

Please check the entry and purchase conditions in the pop-up visitor notice before making a reservation. Besides the Dalmajung items, the Yongsan pop-up also plans to sell the Official Light Stick VER.4 along with related parts and cradles.

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