Merch Print Methods Guide

How are paper cards and print items printed?

Paper cards and print items are made with offset printing or digital color printing depending on quantity and color needs, and some methods, such as lenticular printing, use special sheets.

By O-SEAN · Published · Last updated

What are offset printing and digital color printing?

Offset and digital printing

Offset printing makes a plate for each color and prints in large volumes, and digital color printing outputs the file directly without plates. Paper print items are usually made with digital printing for small quantities and with offset printing for large quantities or when spot colors must match exactly.

How it works
Offset printing makes a plate for each color and prints in large volumes, and digital color printing outputs the file directly without plates.
Color
Offset printing and digital color printing both produce CMYK full color. Pantone spot colors can be matched exactly in offset printing with a dedicated ink and plate, while digital printing approximates spot colors with CMYK.
Good for
Offset printing and digital color printing are good for placemats, cards, packaging boxes, and dessert picks and straw picks (single-sided color on PET).
Avoid when
Avoid digital printing when an exact Pantone spot color is needed, and avoid offset printing for small runs of a few hundred pieces or fewer.
Durability
The durability of paper print items depends more on the paper type and finishing such as coating than on the print method.
Watch out for
Digital printing is limited to the paper types the equipment supports, and thick paper printed digitally can crack along the fold when folded.
Cost pattern
Offset printing has high plate and setup costs, so the unit price drops sharply as quantity rises, while digital printing has low setup costs but a similar unit price at any quantity. Which method costs less depends on quantity and paper, so O-SEAN chooses the method at the quote stage after receiving the quantity.
O-SEAN items
O-SEAN paper and PET print items include placemats (80 g woodfree paper), dessert picks and straw picks (white PET, single-sided color) and the packaging box (New Eco Black 300 g, gold foil inside and outside), and the print method is chosen by quantity and color requirements.

What is lenticular printing?

Lenticular printing

Lenticular printing makes an image change or look 3D depending on the viewing angle, and lenticular printing is used to add visual interest to cards and merch.

How it works
Lenticular printing cuts two or more images into thin strips, prints the strips interlaced, and laminates a ridged lens sheet over the printed surface. Tilting the card changes which strips the lens shows, so a different image appears.
Color
Lenticular printing uses full-color images. How the design is prepared depends on the effect type (flip, animation, 3D).
Good for
Lenticular printing is good for lenticular cards, postcards, and designs that show a before-and-after change or motion.
Avoid when
Avoid lenticular printing for designs with a lot of small text.
Durability
In lenticular printing, the lens sheet covers the printed surface, so the print is not touched directly.
Watch out for
Lenticular printing requires aligning the lens direction with the image layout, so dedicated file preparation is needed.
Cost pattern
Lenticular printing needs a lens sheet and alignment work, so lenticular printing involves more preparation than standard printing.
O-SEAN items
O-SEAN items that use lenticular printing are the lenticular card and lenticular keyring.

Print specifications by product: printed matter and packaging

Stickers & Print13 items

ProductPrint and finishingMinimum order
A3 Poster-On request
Postcard-On request
Photocard-On request
Video Brochure-On request
Lenticular CardColor print on the back50 pcs
Custom Event Tickets-On request
Folding Carton Box-100 pcs
Holographic Sticker-100 pcs
Paper Shopping Bag-1,000 pcs
Removable Die-Cut Stickers-100 pcs
Branded Dessert PicksSingle-sided color print1,000 pcs
Straw Pick TopperSingle-sided color print1,000 pcs
Table PlacematSingle-sided print4,000 pcs

Values in these tables come straight from our product data and update when it changes. Items marked On request are confirmed at the quote stage.

Tell us what kind of merch
you need, however you like

A dedicated consultant supports you all the way through. We reply to quote requests within 4 hours on average.