Smilegate game IP merch: 11 SKUs, 40,000 units in 2 weeks

Smilegate needed to secure 11 limited-edition merch items based on its game IP, 40,000 units in total, within 2 weeks to match its campaign launch. Each item had different materials and finishes, which made this a tricky project to run all at once.

Drawing on years of experience producing all kinds of merch, O-SEAN joined from the design stage. We confirmed specs for each of the 11 SKUs, ran sample reviews, moved to mass production, and inspected every item carefully. T-shirts, tickets, paper coasters, paper bags: items with different characteristics ran in parallel to hit the 2-week timeline.

"11 SKUs in 2 weeks, 40,000 units." That single line was the project's starting point. From full custom production through global delivery, we owned every step in one place, and every piece of merch reached the campaign on schedule without a hitch.