Gaming & EntertainmentIP & License2026Smilegate

Smilegate game IP merch: 11 SKUs, 40,000 units in 2 weeks

Eleven IP-licensed merch SKUs for global game publisher Smilegate, produced and shipped at 40,000 units within 2 weeks. From design alignment through sampling, production, QC, and global delivery, all on one track.

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Client

Smilegate

Industry / Solution

Gaming & Entertainment / IP & License

Timeline

2주 · 2026.04

Scale

40,000개

01 · Diary

How to produce 11 game IP merch SKUs in 2 weeks at scale

Smilegate needed to secure 11 limited-edition game IP merch SKUs at scale within a short timeline. With 40,000 units to ship simultaneously alongside the campaign launch, and materials and finishes differing across items, this was not an easy project to run in one sweep.

Drawing on years of experience producing all kinds of merch, O-SEAN joined from the design stage. We confirmed specs for each of the 11 SKUs, ran sample reviews, moved to mass production, and inspected every item carefully. T-shirts, tickets, paper coasters, paper bags: items with different characteristics ran in parallel to hit the 2-week timeline.

"11 SKUs in 2 weeks, 40,000 units." That single line was the project's starting point. From full custom production through global delivery, we owned every step in one place, and every piece of merch reached the campaign on schedule without a hitch.

The schedule was genuinely tight, but we received all 11 SKUs within the promised window, without a single issue. T-shirts had to ship to Japan globally, which was a real concern, but customs and delivery were handled cleanly, so we could hand it over with full confidence. We'd love to work with you on the next campaign too!

Smilegate Marketing Team

Manager

Made in this case