Smilegate merch: 3 items, 8,380 units, paper holders, stickers, and acrylic keyrings in 3 weeks

In December 2025, Smilegate joined AGF, Korea's largest festival for anime and game fans. It needed three merch items to hand out to fans visiting its game IP booth: 3,350 paper holders, 3,000 stickers, and 2,030 acrylic keyrings, 8,380 units in total, all on a 3-week schedule.

The client's biggest worry was character color. The character's signature green had to come out exactly right, but the same color data renders differently on paper, acrylic, and other materials. Matching every item, paper holder, sticker, and acrylic keyring, to the original green was a demanding challenge for O-SEAN as well.

Speed mattered as much as color. Every step, including sample checks, had to move without delay. We responded to feedback the moment it arrived and kept an open channel so questions and revision requests could flow freely. We also ran press checks together along the way so approvals never stalled.

Everything stayed on pace right up to the event, and all 8,380 units across the three items reached the fans who visited the Smilegate booth.