Abstract global conference merch: 6 items, 690 units for a KBW side event

At a KBW (Korea Blockchain Week) side event drawing participants from around the world, Abstract needed to make its booth memorable. The problem: most conference merch looks alike. Items found at every booth — eco bags, ballpoint pens, stickers — make it hard to stand out among countless booths, and there was the constraint of preparing 6 items at once for the September event.

Rather than spreading open a catalog, O-SEAN first proposed "items no one else has done yet that make participants stop and look twice at the booth." We curated 6 items from the perspective of booth flow and what participants actually want to take home, and using multi-item parallel production and our sourcing network, made 690 units to match the event date.

As a result, 6 items totaling 690 units were delivered for the September 2025 KBW side event, securing a lineup that could create buzz at the booth. The heart of this case wasn't a simple order — it was the experience of "being proposed to." Even when the client hasn't decided everything to make, O-SEAN proposes new items fit for the event and resolves them into concrete products.